Southwestern cengage learning 576 pages hardcover isbn 0324360738. Global strategic management available for download and read online in other formats. Global strategy is the first textbook of its kind specifically written for the capstone management course for international business programs and strategic management courses with a global emphasis. Global strategic management philippe lasserre global strategic management global strategic managementphilippe lass.
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Global strategic management, 2e international edition, doesnt just show you what its like for foreign businesses entering a new market. While sm is concerned with managing a firms relationship with the environment in general, gsm is specifically concerned with managing a firms relationship with the global business environment. The summary will examine each step taken to complete this global strategic management plan presentation. Mike w peng is the jindal chair of global strategy and area coordinator for the organizations, strategy. University of texas at dallas, school of management, po box 830688, sm 43, richardson, tx 75083, usa. It features numerous case studies and examples of established international companies and of smes looking to grow their international presence. Read download global strategic management pdf pdf download.
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